Privacy policy

(State April 2022)


We, reifencom GmbH (Südfeldstr. 16, 30453 Hanover), operate a web shop on the website via which you can, after registration, primarily order car tyres, rims and accessories directly, or for inspection in the framework of the so-called "branch purchase" at one of our branches or have one of our premium partners make them available to you in the framework of the so-called "premium partner reservations" for the purchase on-site at the location of the premium partner. We as well as our branches appreciate the trust you have placed in us. Therefore, we place great emphasis on the protection of your personal data. With this Data Protection Declaration, we – as the operator of this website and responsible party according to Art. 4 No. 7 of the General Data Protection Regulation (Datenschutzgrundverordnung) – would like to inform you whether and how personal data are processed. The term personal data is defined in the General Data Protection Regulation (in the following "GDPR"). According to this, "personal data" are information that are related to an identified or identifiable natural person. Part of these are for example your real name, your address, your phone number or your date of birth. Information about your usage of this website can also be considered as personal data. When subsequently talking about "processing" your personal data, this encompasses the elicitation, storage, usage, blocking and deletion of these data.

Contact details of the data protection officer

You can contact the operating data protection officer(s) of the responsible party at

reifencom GmbH
Südfeldstr. 16
30453 Hanover

or via email:

1. Processing of personal data when visiting our website

When only using the website to gather information, i.e. when you do not register or transmit information to us otherwise, we only collect the personal data that your browser transmits to our server. When you look at our website, we collect the following data that are technically necessary to show our website and to guarantee the stability and safety. The legal basis for this is Art. 6 par. 1 lit. f GDPR:
IP address, date and time of the request, content of the requested page, access status/HTTP status code, data quantity, website (from which our web shop has been accessed), browser, operating system, interface (resolution), language, and browser version.

The data saved by us are deleted as soon as they are no longer necessary to guarantee the stability and safety of our technical systems.

2. Processing of personal data during the registration and order

With the registration and placing of orders (including "branch purchase orders" or "premium partner reservations"), the following personal data are collected from you: possibly company, form of address, first name, surname, address, area code, city, land, email address, telephone number, date of birth, password and access data (IP address, date and time of the request). These data are necessary to create your customer account, to process your order, and to be able to clearly identify you in case of requests. Furthermore we save the access data for the prevention of misuse. This purpose also is the basis for our legitimate interest of the data processing. The legal basis for data processing is Art. 6 (1) (b) GDPR for an order, Art. 6 (1) (f) GDPR for the prevention of abuse, as well as your consent in accordance with Art. 6 (1) (a) GDPR when registering and creating a customer account. You can withdraw your consent at any time.

The data necessary for the business processing are saved and processed by us as well as possibly transmitted to affiliated companies in the framework of the order processing, to payment service providers for the handling of payments (credit card, direct debiting, Sofortüberweisung, financing, repayment pause and purchase on invoice), to parcel services or further third parties, as far as this is necessary for the order processing. Payment service providers will possibly process your data for their own purposes next to the pure processing of the payment, especially for misuse and fraud prevention. For further information, please read the data protection declaration of the payment service provider chosen by you. For the majority of the payment methods (in particular credit card, direct debiting and Sofortüberweisung), we use the payment services of Concardis GmbH to process or forward the transactions. For more information on data processing by Concardis GmbH, please see

In case of orders in the framework of the "branch purchase", we possibly transmit your personal data to a branch of us if the goods shall be delivered to one of the branches of reifencom GmbH according to your order, in order to enable to delivery of the goods to the branch. The branch only processes your personal data in order to keep the goods ordered read for you for personal inspection in the branch chosen by you. The legal basis for the data processing in the above named cases is Art. 6 par. 1 lit. b GDPR. The processing of your data is necessary to carry out the contract completed with you. We generally only save your data as long as it is necessary for the conduction of the contract completed with you, and until the expiration of the statutory warranty periods and the legal storage periods.

In the framework of "premium partner reservations", we process your data on behalf of the respective premium partner. In this context, we transmit your personal data to the respective premium partner in order to announce your reservation to the respective premium partner, to possibly deliver goods to the site of the premium partner or to enable the premium partner to keep the reserved goods ready for purchase on his site or to keep the services ready for their performance. The processing of your personal data through a premium partner is always made in the framework of the applicably privacy laws and individually according to the data protection regulations of the respective premium partner. For further information about these data protection regulations of our premium partners and the storage period of your data at their place, please directly ask the respective premium partner. We further use the data elicited in the framework of "premium partner reservations" for the (commercial) communication with you on behalf of the premium partner, as well as in the framework of the applicable privacy laws or upon your separate explicit consent. The legal basis for the data processing is Art. 6 par. 1 lit. a GDPR in case of your consent or Art 6 par. 1 lit. b GDPR if the data processing is necessary to carry out your order at our premium partners.

To carry out the previously named orders, we directly (in case of "branch purpose" on behalf of the branch mentioned above or in case of "premium partner reservations" on behalf of the respective premium partner) commission other companies and/or individual parties with the fulfilment of the tasks. Examples of these are for example parcel delivery, sending of letters or emails, as well as fitting partners. These service providers have access to your personal data as they need to them fulfil their tasks. However, they may not use them for other purposes. Furthermore they are obliged to treat these data according to this Data Protection Declaration as well as the applicable privacy laws. The legal basis for this data transfer is Art. 6 par. 1 lit. b GDPR if the data processing is necessary to carry out the contract with you, or Art. 6 par. 1 lit. f GDPR if we have a legitimate interest in the data transfer and your interests worth protecting do not predominate. This is especially the case when forwarding of your email address to a parcel service, so that he can name the exact delivery date. We assume that this is also of your interest. Further the delivery service is subject to special data protection obligations to protect the postal secrecy, so that there is no indication of predominant protection-worthy interests that could prevent the forwarding of the email address.

Voucher offers of Sovendus GmbH: For the selection of a currently interesting voucher offer, the hash value of your email address and its IP address are transmitted to Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe (Sovendus) by us pseudonymised and encrypted (Art. 6 par. 1 f GDPR). The pseudonymised hash value of the email address of is used under consideration of a possibly present objection to advertisement by Sovendus (Art. 21 par. 3, Art. 6 par. 1 c GDPR). The IP address is exclusively used for the purpose of data security by Sovendus and usually anonymised after seven days (Art. 6 par. 1 f GDPR). Further we transfer pseudonymised order number, order value with currency, session ID, voucher code and time stamp to Sovendus for accounting purposes (Art. 6 par. 1 f GDPR). If you are interested in a voucher offer by Sovendus, if there is no objection to advertisement for your email address, and if you only click onto the voucher banner shown in this case, form of address, name and your email address are transmitted to Sovendus in an encrypted way to prepare the voucher (Art. 6 par. 1 b, f GDPR).

For further information about the usage of your data by Sovendus, please refer to the online data protection information under

Prize competition: From time to time we carry out surveys or competitions via our site or also offline per flyer. In these cases we only elicit the data from you that are necessary to carry out the survey or the competition. Should you be able to give further information, the mandatory information for the participation is marked accordingly. Further information is given voluntarily or only upon your explicit consent. In case of surveys, we will usually anonymise your personal data so that it is not possibly to trace back who you are, unless we have your explicit consent to person-related processing or your data. In case of a competition, it may be necessary for the distribution of profit to forward your data to third parties involved in the competition, e.g. parcel service provider, executing tour operators or hotels. The legal basis for the data processing is Art. 6 par. 1 lit. b GDPR in case of a competition and Art. 6 par. 1 lit. a GDPR in case of your voluntary participation in a survey. We only process your data to carry out the competition and/or survey. After conduction of the competition, distribution of profit and possibly expiry of legal warranty obligations, we will delete your data. In case of a survey, your data are usually anonymised. You always have the possibility to revoke your consent for data processing or to enter an objection again the data processing. If the data are necessary to fulfil a contract or to carry out precontractual measures, a premature deletion of the data is only possible if no contractual or legal obligations prevent a deletion.

Identity and credit assessment

To determine the payment methods that can be offered to you, we transfer your first name and surname, as well as your address to the credit bureau Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss for the purpose of an identity check. With the similarity computation in percent, it can be determined whether person and address are known to the credit bureau. This is done according to legal requirements, as long as it is necessary to safeguard our legitimate interests and there is no reason to assume that your interests or fundamental rights and fundamental freedom that require the protection of personal data predominate. The elicitation, storage and transmission is thus made for the purpose of an identity check to ensure that we deliver our services only to the correct contracting partner on the basis of Art. 6 par. 1 S. 1 lit. f DS-GVO.

If you have chosen a specific payment method, the following checks will also be made: To check your creditworthiness, we transmit your first name and surname, your address and your date of birth to Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss. The processing is thus made for the purpose of the credit assessment to prevent a payment default and on the basis of Art. 6 par. 1 S. 1 lit. b GDPR and Art. 6 par. 1 S. 1 lit. f GDPR. A statistical probability for a credit default and therefore your solvency are calculated on the basis of this information. It is our legitimate interest to safeguard ourselves before entering businesses that come along with an economic risk with the given payment methods. Due to our internal credit guidelines, we reserve the right to exclude these payment methods after completion of the examination.

A scoring is only carried out for the following payment methods:

  • Invoice

  • Direct debit

  • Repayment pause 90 days

As far as negative data that allow reliable conclusions to be drawn regarding an insolvency or a customer’s unwillingness to pay arise in the framework of the business relationship, we reserve the right to transmit these data together with name and address to the credit bureaus and service providers for accounts receivable management under consideration of the data protection laws. The legal basis is Art. 6 par. lit. b and f GDPR.

The credit bureaus make these data available to further companies for the credit assessment as far as these can prove to have a legitimate interest in knowing this information.

Fraud prevention
We use the services of the IT security service provider Risk.Ident GmbH for our homepage. All communication between us and Risk.Ident is exclusively made for the prevention of fraud cases during the usage of our websites.

Data storage: With the help of cookies and tracking technologies, Risk.Ident elicits and processes specific user data about the equipment of the terminal device used by the user (“device-specific data”), raw data from the TCP/IP connection and data about the usage of our website. That way also the IP address of the user is elicited and processed by Risk.Ident; however this is encrypted by Risk.Ident within a few seconds. The information is stored in a databank at Risk.Ident’s for fraud prevention.

Data retrieval: When the user has concluded a risky contract on our websites, e.g. by creating a user account for the purchase of specific items, we retrieve a risk assessment from the databank of Risk.Ident that has been filed there for the terminal device used by the user. The risk assessment is based among others on information about
(a) whether the terminal device of the user is currently communicating or has communicated in the past via a proxy connection,
(b) whether the terminal device has lately dialled in via different internet service providers,
(c) whether the terminal device showed or shows a frequently changing geo reference,
(d) how many internet transactions have been carried out via the device within the last time (it is thereby not recognizable for us which kind of transactions these were)
(e) how likely it is that the terminal device filed at the Risk.Ident databank is the actual device of the user.

The result of the risk assessment supports us in preventing fraud cases.

Data transfer: Further we transfer data to Risk.Ident as far as it becomes known to us that a user has or has tried to fraudulent represent to obtain a contract. This fact as well as the respective device-specific data of the user are transmitted to Risk.Ident for this.

The legal basis for the processing is Art. 6 par. 1 lit. f GDPR. Our legitimate interest in the data processing is fraud prevention.

Express payment methods
If you select our express payment methods (Amazon Pay and PayPal), the respective provider will transmit the data necessary for the order (name, delivery address, zip code, email address) to us. We only use these data to process your order. A transmission of the payment data stored at the provider (bank or credit card data) to us does not take place. We transmit the value of your shopping cart to the provider, so that he can arrange the payment. The respective provider is responsible for the data processing in the framework of the payment processing. By using the service chosen, you agree to the usage and data protection regulations of the respective provider where you are registered. For further information about the usage of your data by the provider, please refer to the data protection information of the provider chosen by you (Amazon Pay:; PayPal:

3. Contact

You can contact us via our contact form, as well as by email, fax or telephone. In this case, we will process the personal data that you provide to us as part of your request in order to respond to your enquiry and answer your concern. Your data will be processed on the basis of your consent in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time. In addition, if the contact form is sent, the following data will be processed by us:

  • Date and time the contact form was sent

We process this data for the purpose of preventing abuse. This processing also serves the purpose of our legitimate interest in accordance with Art. 6 (1) (f) GDPR.
If you do not wish to be contacted via a certain communication channel (e.g., by phone or email) or if you have an express preference for a certain means of communication, please let us know when you submit your request. Otherwise, we will usually use the communication channel you used to make your request to answer you. If you have used the contact form, this is your email address. We delete your data after your request has been completely processed and, if necessary, after the statutory retention and warranty periods have expired.

4. Data collection with cookies

4.1 Principles

When visiting our website, data is collected via so-called cookies – unless you have deactivated this function in your web browser – in order to offer you a more comprehensive service that is adapted for your user behaviour. Thereby the following principles apply:

What are cookies and will I be personally identified through them?

Cookies are alphanumeric tags within small files which are transmitted to the hard drive of your computer via your web browser. However, you can generally visit our website without telling us who are you. Through the cookies used on our website (see points 3.2. to 3.3) only usage data are collected, like the website from which you visit us and the websites that you visit from our page. These pieces of information are analysed for statistical purposes. You as a single user stay anonymous at all times.

For how long are cookies stored on my computer?

The dwell time of the individual cookie on your computer is – if your web browser generally accepts cookies – determined by the purpose of the cookie.

Some cookies are already deleted when you close your web browser (so-called session cookies), because they only contain information that was necessary for the visit of our website (like "remembering" what is in your shopping cart or the history of sales items you looked at on our website).

Other cookies are stored on your system for a longer period of time (1 month up to ten years), because a longer-term user profile should be created, which should help us and our advertising partners to offer interesting advertisements to you as a customer on other websites as well.

Can I prevent data collection and storage through cookies?

Yes, you can. We explain how you can do this under points 3.2. and 3.3 below.

4.2 Usage of own cookies

For the functionality of our website we set cookies that make it possible for our systems to recognize your browser and to offer special services to you.

The approval of the cookies is mandatory for the comprehensive workability of the functions of this website!

However, you can object to the data collection by changing the settings of your web browser as follows:

The documentation or help function of your web browser explains you how you can prevent your web browser to accept cookies or how you can get a message from your web browser when cookies are being sent from one website, so that you can then accept or reject the individual cookies. These setting options are mostly found in the menu "Privacy" in the respective web browser.

We generally recommend you to completely log off after using a computer in case you share the computer with others and the browser is set to automatically accept cookies.

4.3 Usage of cookies through third parties for advertising purposes / re-targeting

In order to be able present you as our customer with interesting advertisements, we work together with

  • Google Inc.

  • advanced STORE GmbH / ad4mat

  • Kupona GmbH and

  • The Reach Group GmbH

(so-called "third parties") for online marketing purposes.

These third parties also collect data about your user behaviour by setting cookies (see point 3.1. above), but also do not link these usage data to personal data. In order for you to also get interesting advertisements on other websites, the so-called re-targeting is thereby also used. Thereby data about your user behaviour on our website is stored on your computer through a cookie. If you then visit a website of our advertising partner, advertisements that match your stored user behaviour are shown. The legal basis for data processing is your consent in accordance with art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time here. An allocation of the usage behaviour on our website to individual natural persons is neither possible to us nor to third parties.

You can also opt out of the collection and analysis of these user data through cookies from third parties by changing the settings of your web browser. Most of the current browsers hereby allow you to differentiate between first-party cookies (see point 3.2.) and third party cookies.

Our partners also give you the possibility to directly object to the use of cookies by these companies using a button (opt-out), which means without completely deactivating the cookie-function of your browser.

Here you can inform yourself about the data collection through Google, Inc. in the framework of Doubleclick and object to the data collection under "How you can control advertising cookies":

Here you can object to the data collection through cookies by advanced STORE GmbH / ad4mat:

Here you can object to the data collection through cookies by Kupona GmbH:

Here you can object to the data collection through cookies by The Reach Group GmbH:

If you want to find out more about the data protection or the storage period of cookies at our partners, please read their data protection regulations.

4.4. Usage of cookies in the framework of our partner network

We use the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin. In the framework of its tracking services, AWIN saves cookies on the terminal devices of users who visit or use the websites or other online offers of its customers (e.g. registration for a newsletter or placing an order at an online shop) for the documentation of transactions (e.g. of leads and sales). These cookies have the sole purpose of the correct allocation of the success of advertising media and the corresponding invoicing in the framework of its network. Personal data are not collected, processed or used by AWIN this way. Only the information about when a specific advertising media has been clicked on with a terminal device is placed in a cookie. An individual digit sequence that is not allocatable to the individual user is deposited in the AWNI tracking cookies to document the partner program of an advertiser, the publisher, the time of the action of the user (click or view). Hereby AWIN also collects information about the terminal device from which the transaction is carried out, e.g. the operating system and the requested browser. The legal basis for data processing is your consent in accordance with art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time here.

If you generally do not wish cookies to be stored in your browser, you can achieve this by changing the respective browser settings. You can deactivate the saving of cookies, limit cookies on specific websites or set your browser in a way that you get a note as soon as cookies are sent under Extras/Internet options in your respective browser. However, please keep in mind that this leads to a limited display of the online offers and limited user guidance. You can also delete cookies any time. In this case the information deposited in them is deleted from your terminal device. You can find further information about the data processing of AWIN and a further possibility of an objection against the setting of cookies through AWIN here:

Further we have integrated components of the company Affilinet. Affilinet is a German affiliate network which offers affiliate marketing. This is an internet-based distribution type that enables commercial operators of websites, the so-called merchants or advertisers, to show advertisement that is mainly paid via click or sale provisions on the websites of third parties, i.e. distribution partners that are also called affiliates or publisher. The merchant provides advertising material, that is an advertising banner or other suitable means of internet advertisement, via the affiliate network, which is subsequently integrated on the own website of an affiliate or advertised via other channels such as keyword advertising or email marketing. The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.
Affilinet also sets a cookie on your system. Only the identification number of the affiliate, i.e. the one of the mediating partner of the potential customer, as well as the order number of the visitor of a website and the clicked advertising material are saved. The indicators cannot be assigned to a natural person by any of the partners involved. The purpose of the storage of these data is the handling of provision payments between the merchant and the affiliate which are processed via the affiliate network, i.e. the Affilinet. The storage of “affilinet cookies” is based on your consent in accordance with art. 6 para. 1 lit a GDPR. You can withdraw your consent at any time here.

If you generally do not wish cookies to be stored in your browser, you can achieve this by changing the respective browser settings. You can deactivate the storage of cookies, limit the setting of cookies to specific websites or set your browser to inform you as soon as a cookie is sent under Extras/Internet options in your respective browser. However, please keep in mind that you need to expect a more limited display of the online offers and limited user guidance in this case. You can also delete cookies any time. In this case the information deposited in them is deleted from your terminal device. You can find further information about the data processing under the valid data protection regulations of Affilinet:

5. Data collection by third parties to analyse data traffic ("Web Analysis", "Web tracking")

We use tracking technologies, namely the service Google Analytics, for the purpose of a customer-oriented design and an optimization of our website. In the following you find descriptions of the functionality of these services as well as links to the respective opportunities to opt out.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). The responsible body for users in the EU / EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The usage includes the operating mode "Universal Analytics". With this, it is possible to assign data, sessions and interactions via several devices to a pseudonym user ID, and to analyse the activities of a user across multiple devices.

Google Analytics uses so-called "Cookies", text files that are stored on your computer and thereby enable the analysis of the usage of the website by you. The information about your usage of this website generated through the cookie is usually transmitted to a Google server in the USA and saved there. In case of the activation of the IP-anonymisation on this website, your IP address is shortened within the member states of the European Union or in other states that are parties to the European Economic Area Agreement beforehand. The complete IP address is transferred to a Google server in the USA and shortened there only in exceptional cases. The IP address transmitted in the framework of Google Analytics by your browser is not amalgamated with other data by Google. Google will use these information on behalf of the operator of this website in order to asses your usage of the website, to create reports about the website activities and to deliver further services linked to the website usage and the internet usage to the website operator. The legal basis for the usage of Google Analytics is your consent in accordance with art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time here. Sessions and campaigns are terminated upon expiry of a certain time period. Sessions are terminated after 30 minutes without activity and campaigns after 26 months (period of data storage). You can find further information about the terms of use and data protection under or under

Please note that Google Analytics has been extended with the code "anonymizeIp" in order to guarantee an anonymised recording of IP addresses (so-called IP masking).


Some of the data collected when visiting our online services are used for internal statistical analysis. For this purpose, in the context of order processing, we use the technology of Mapp Digital, c/o Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, with which data are collected and stored and pseudonymous usage profiles are created. Webtrekk uses these data to create user-activity reports for us and to provide other services in connection with the use of our online services. This is absolutely necessary for technical reasons, for the purposes of IT security as well as for the fulfilment of user interests and for the economic operation of our online service in accordance with § 25 para. 2 no. 2 TTDSG (Telekommunikation-Telemedien-Datenschutz-Gesetz [German Telecommunications and Telemedia Data Protection Act]).

During the use of our online services, some of the information transmitted by your browser is collected and analysed for our web controlling system. This information is collected by a pixel that is integrated into every website. The following data are collected:

  • Request (file name of the requested file)
  • Demographic information
  • Browser type/version (e.g. Firefox 60.0)
  • Browser language (ex.: German)
  • Operating system used (e.g. Windows XP)
  • inner resolution of the browser window Screen resolution
  • Javascript activation
  • Java On / Off
  • Cookies On / Off
  • Depth of colour
  • Referrer URL (the previously visited page)
  • IP address - this is anonymised immediately and deleted after processing
  • Time of access
  • Clicks
  • Form contents (for free text fields, e.g. name and password, only transmitted "filled in" or "not filled in").

Within the scope of web analysis by Webtrekk, your IP address is only stored in an abbreviated and thus anonymised form and is only used for session recognition, for geolocation (up to city level) and for the defence against attacks. The IP address is then deleted again immediately, so that the collected data then become anonymous and can no longer be associated with the identity of the user, even via the diversions of the ISP.

The following cookies are set as part of the web analysis:

  • Session cookies for session recognition, duration: one session [Webtrekk].
  • Long-term cookie for new/regular customer recognition: 6 months/ 0.5 years without opt-in and 12 months/ 1 year with opt-in
  • Opt-out cookie if objection is made to tracking, minimum duration: 60 months/ 5 years
  • Opt-in cookie to extend the long-term cookie, duration: 12 months/ 1 year

Data will not be passed on to third parties. Once we have stopped using Webtrekk for the intended purpose, the data collected in this context are deleted.

The applicable privacy policy of Webtrekk can be found at


We use the service of trbo GmbH, Leopoldstr. 41, 80802 Munich ("Trbo") on our website. Trbo is a tracking tool that helps us to design our website in the best possible way. By using trbo, we can control and improve our online offerings by measuring the use of our online offerings and the effectiveness of our online advertising. This helps us to understand which pages and products interest our customers most and which individual offers we should make to our website users in each case.

Technically, the tracking tools we use use so-called "cookies" ("marketing cookies") and "web beacons" in particular to collect the following information: Which pages are visited when, how often, and in which order, which products are searched for, which links or offers are clicked on, and which orders are placed. The data collected from you and used in this context is always stored under a pseudonym (e.g. a random identification number) and is not merged with personal data about you (e.g. name, address, etc.). If the external service providers gain access to the data, this is done exclusively on our behalf and under our control.

You can find more information about trbo's data protection here:

6. Usage of social plug-ins

This website uses social plug-ins of the provider

  • Facebook (provider: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)

  • Twitter (provider: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)

These plug-ins usually elicit data from you by default and transmit them to the server of the respective provider. To guarantee the protection of your privacy, we have taken technical measures to guarantee that your data are not recorded by the provider of the respective plug-ins without your consent. When calling up a page where plug-ins are integrated, these are deactivated first of all. Only when clicking on the respective symbol, the plug-ins are activated and you thereby give your consent that your data are transmitted to the respective provider. The legal basis for the usage of the plug-ins is Art. 6 par. 1 lit. a and lit. f GDPR.

After activation, the plug-ins also collect personal data like your IP address and send these to the server of the respective provider, where these are saved. Further, activated social plug-ins set a cookie with a unique identification when the respective website is called up. That way the provider can also create profiles about your user behaviour. This also happens when you are not a member of the social network of the respective provider. Should you be a member of the social network of the provider, and should you be logged-in to the social network during the visit of this website, your data and information about the visit of this website can be linked to your profile on the social network. We do not have influence on the exact scope of the data elicited by the respective provider. For further information about the scope, kind and purpose of the data processing and about rights and configuration options to protect your privacy, please refer to the data protection information of the respective provider of the social network. These can be retrieved under the following addresses:

7. YouTube

We have integrated videos from the provider "YouTube" (YouTube LLC with principal place of business in 901 Cherry Avenue, San Bruno, CA 94066, USA) on our website. Thereby we use the so-called "Extended data protection mode". This means that no cookies are stored on your computer and that no data are transferred to YouTube as long as you do not play the integrated videos. Should you play the integrated videos, YouTube will save a cookie on your computer and there may be a data transfer to YouTube. Should you be logged-in to YouTube, these data can be linked to your YouTube profile. You can find further information about the kind and usage of the data collected by YouTube here: The legal basis for the usage of the plug-in is Art. 6 par. 1 lit. a and lit. f GDPR.

8. Google Maps Plug-In

On our website you have the possibility to search for branches or fitting partners in your postal code area. For this purpose, we have integrated “Google Maps”, an offer of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on our website. There is no processing of your postal code by us, but directly by Google. In order to use the functions of Google Maps, further information, including the IP address, can be transmitted to the provider's servers. This information is usually transferred to a Google server in the USA and stored there. When visiting a website that contains Google Maps, your browser establishes a direct connection to the Google servers, whereby the map content is sent to your browser and integrated by it. We have no influence on the scope of this data transfer. According to our current knowledge, this includes the following data:

  • Date and time of the visit to the respective website,

  • Internet address or URL of the website visited,

  • IP address, postal code for the search of branches and fitting partners

The usage of Google Maps is in the interest of an effective presentation of our online offers and easy findability of the locations we have listed on the website. This is also our legitimate interest, which serves as the legal basis here, art. 6 para. 1 lit f GDPR. If you do not want Google to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the interactive map function of Google Maps cannot be used.

You can find more information about the handling of user data by Google under:

9. Google reCaptcha

We use reCaptcha v2 on our website. reCaptcha is a service from Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) and serves to prevent improper automated entries in web forms and thus to protect the hoster's technical systems. It is used by us for this purpose and this is also our legitimate interest, Art. 6 para. 1 f GDPR.
When you call up one of our websites in which reCaptcha is integrated, a connection to the Google servers is established. A reCaptcha cookie is set. Your IP address will be sent to Google.
You may refuse the use of cookies by selecting the appropriate technical settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can find Google's privacy policy and terms of use here: and here:

9. Email newsletter

Should you have agreed to receive our email newsletters, we process your email address as well as optionally your first name, your surname, your gender and your postal code. Further we save the data of your consent. We process these data only for the purpose of sending the email newsletter to you, as well as in case of optional information to adjust the newsletter individually for you.

You can withdrawal your consent to the receipt of the newsletter as well as your consent to the processing of your personal data for the transmission of the newspaper any time with effect on the future.

For this purpose it is sufficient to send an informal note
via email to: or by clicking the Unsubscribe link in the newsletter.

The legal basis for the processing of your data is Art. 6 par. 1 lit a GDPR. We save your data as long as it is necessary for the dispatch of the newsletters. In case of an unsubscribtion, we will delete your data or block your email address in order to make sure that you do not receive further newsletters from us.

11. Your rights

You have the right to get information about the personal data stored concerning you at any time (Art. 15 GDPR). For this it is sufficient to send an informal note to:

reifencom GmbH
Data protection
Südfeldstr. 16
30453 Hannover

or via email:

According to the respective statutory requirements, you further have the right of correction (Art. 16 GDPR), the right of limitation of the processing (Art. 18 GDPR), the right of deletion (Art. 17 GDPR), the right of objection Art. 21 GDPR) and the right of data portability (Art. 20 GDPR).

Upon receipt of your message, we will check your rights and give feedback to you as soon as possible. In case of an objection to advertisement, we will block and delete the personal data stored about you immediately and no longer use these data for marketing purposes.

Irrespective of these rights and the possibility to asset other administrative or juridical remedy, you have the possibility to assert your right of complaint at a supervisory authority, especially in a member state of your address, your work place or the place of the supposed infringement any time if you assume that the processing of the personal data concerning you infringe data protection regulations (Art. 77 GDPR).

12. Protective measures

In order to protect safety of your information during the transmission, we use Secure Socket Layer Software (SSL). This software encodes the information transmitted by you. When confirming your order we do not unveil your credit card number. In the course of the order process, we naturally transfer the entire credit card number to the credit card company in charge.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of the personal information of our customers. These security measures include that we occasionally ask you to provide proof of your identity before we disclose personal information to you.

It is important for you to protect yourself against unauthorized access to your password and to your computer. In case you share the computer with others, you should make sure to log out after each session.

13. Further questions and comments

Should you have further questions about data protection at reifencom GmbH, feel free to contact us at, and we will try to dispel your concerns.

Our company is constantly changing. Our Data Protection Declaration changes likewise. We reserve the right to send you messages about our directives in force at certain periods of time. Nonetheless you should visit our website regularly and take note of changes.

Unless otherwise regulated, the usage of all information that we have about you and your customer accounts is governed by this Data Protection Declaration.

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