Privacy policy

(Version of August 2017)

Preamble


We, reifencom GmbH (Hanover), operate a web shop on the website www.reifen.com via which you can, after registration, primarily order car tyres, rims and accessories directly, or for inspection in the framework of the so-called “branch purchase” at one of our independent branches or the branches of reifencom GmbH (Bielefeld) or have one of our premium partners make them available for you in the framework of the so-called “premium partner reservations” for the purchase on-site at the location of the premium partner. We as well as our branches appreciate the trust you have placed in us. Therefore, we place great emphasis on the protection of your personal data. With this Privacy Policy, we as the operator of this website want to inform you about whether and how personal data are processed.

1. Personal data collected during the registration and ordering process


With the registration and placing of orders (including “branch purchase orders” or “premium partner reservations”), personal data like e.g. form of address, first name, surname, address, area code, city, email address, connection data (e.g. IP address) and telephone number are collected in order to process the order and to be able to carry out the shipment of the goods ordered.

2. Data collection with the use of cookies


2.1 Principles


When visiting our website, data is collected via so-called cookies – unless you have deactivated this function in your web browser – in order to offer you a more comprehensive service that is adapted for your user behaviour. Thereby the following principles apply:

What are cookies and will I be personally identified through them?

Cookies are alphanumeric tags within small files which are transmitted to the hard drive of your computer via your web browser. However, you can generally visit our website without telling us who are you. Through the cookies used on our website (see 2.2. and 2.4) only usage data are collected, like the website from which you visit us and the websites that you visit from our page. These pieces of information are analyzed for statistical purposes. You as a single user stay anonymous at all times.

For how long are cookies stored on my computer?

The dwell time of the individual cookie on your computer is – if your web browser generally accepts cookies – determined by the purpose of the cookie.

Some cookies are already deleted when you close your web browser (so-called session cookies), because they only contain information that was necessary for the visit of our website (like “remembering” what is in your shopping cart or the history of sales items you looked at on our website).

Other cookies are stored on your system for a longer period of time (1 month up to ten years), because a longer-term user profile should be created, which should help us and our advertising partners to offer interesting advertisements to you as a customer on other websites as well.

Can I prevent data collection and storage through cookies?

Yes, you can, if you exercise your right of objection according to the Federal Data Protection Act (Bundesdatenschutzgesetz). Under 2.2 and 2.3 we explain how you can do so.

2.2 Usage of own cookies


For the functionality of our website we set cookies that make it possible for our systems to recognize your browser and to offer you special services.

The approval of the cookies is mandatory for the comprehensive workability of the functions of this website, including the order processing.

However, you can object to the data collection by changing the settings of your web browser as follows:

The documentation or help function of your web browser explains you how you can prevent your web browser to accept cookies or how you can get a message from your web browser when cookies are being sent from one website. You can then accept or reject the individual cookies. These setting options are mostly found in the menu “Privacy” in the respective web browser.

We generally recommend you to completely log off after using the computer in case you share the computer with others and the browser is set to automatically accept cookies.

2.3 Usage of cookies through third parties for advertising purposes / Re-Targeting


In order to be able present you as our customer with interesting advertisements, we work together with

  • Google Inc.,

  • Hurra Communications GmbH,

  • The Reach Group GmbH,

  • Q division GmbH, and

  • EXACTAG GmbH


(so-called “third parties”).

These third parties also collect data about your user behaviour by setting cookies (see 2.1 above), but also do not link these usage data to personal data. In order for you to also get interesting advertisements on other websites, the so-called Re-Targeting is thereby also used. Thereby data about your user behaviour on our website is stored on your computer through a cookie. If you then visit a website of our advertising partner, advertisements that match your stored user behaviour are shown. When using this technology you are completely anonymous.

Additionally Q division GmbH supplies the following third parties with advertising space on our website:

  • ADNOLOGIES GmbH,

  • The ADEX GmbH

You can also opt out of the collection and analysis of these user data through cookies from third parties by changing the settings of your web browser. Most of the current browsers hereby allow you to differentiate between first-party cookies (see 2.2) and third party cookies.

If you wish to inform yourself about the data protection of the above named partners, you can do this by clicking on the following the links. Our partners also give you the possibility to directly object to the use of cookies by these companies using a button (opt-out), which means without completely deactivating the cookie-function of your browser.

Here you can object to the data collection through cookies by Hurra Communications GmbH:
http://ssl.hurra.com/opt-out?cid=407&ln=en

Here you can object to the data collection through cookies by The Reach Group GmbH:
https://www.reachgroup.com/en/opt-out/

Here you can object to the data collection through cookies by Q division GmbH:
http://www.q-division.de/datenschutz/?cus=9406

Here you can object to the data collection through cookies by ADNOLOGIES GmbH (HEIAS AdServing- and Retargeting-Technologie):
http://ads.heias.com/x/opt_out.php

Here you can object to the data collection through cookies by The ADEX GmbH:
http://de.theadex.com/company/consumer-opt-out/

Here you can inform yourself about the data collection through Google, Inc. as part of Doubleclick and object to the data collection under “How you can control advertising cookies“:
https://www.google.com/intl/en/policies/technologies/ads/

Here you can object to the data collection through cookies by EXACTAG GmbH:
http://exactag.com/de/datenschutz

3. Data collection by third parties to analyse data traffic (“Web Analysis“, “Webtracking“)


We use tracking technologies, namely the service Google Analytics as well as technologies of etracker GmbH, for the purpose of a customer-oriented design and an optimization of our website. In the following you find descriptions of the functionality of these services as well as links to the respective opportunities to opt out..

Google Analytics


Google Analytics is a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files, that are stored on your computer and which enable an analysis of your use of our website. The cookie-generated information on your usage of our website is usually transferred to a Google server in the USA for storage.

With the activation of the IP-anonymisation made by us, your IP address is shortened within the member states of the European Union or in other states that are parties to the European Economic Area Agreement beforehand. The complete IP address is transferred to a Google server in the USA and shortened there only in exceptional cases. By our order Google will use this information to analyse your usage of our websites in order to compile reports about website activities and to bring forth further services linked to the usage of the website and the internet. The IP address transmitted from your browser in the context of Google Analytics is not brought together with other Google data.

You can prevent the storage of cookies through adequate settings in your browser software (see 2.2); we nevertheless point out that you may not be able to use all functions of our website fully changing the settings. You can further prevent Google from collecting and processing your data which is generated through the cookie and based on your usage of our website by downloading and installing the browser plug-in for deactivation that is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

You can get further information about the compliance of data protection by Google Analytics in line with the German data protection law by clicking here: https://support.google.com/analytics/answer/6004245?hl=en

We want to notify you that Google Analytics was extended by the code “anonymizeIp” on this website in order to guarantee an anonymous registration of IP addresses (so-called IP masking).

etracker


For purposes of marketing and optimization, data are collected and stored with technologies of etracker GmbH (www.etracker.com) on our website. From these data user profiles can be created using a pseudonym. Hereby cookies can be used. Cookies are small text files which are stored locally on the cache of the page visitor’s internet browser. These cookies make recognition of the internet browser possible. The data gathered via etracker technologies are not used to identify the user of the website personally without the explicit approval of person affected and they are not brought together with personal data about the person behind the pseudonym. You can prevent the storage of cookies through adequate settings of your browser software (see 2.2); with effect on the future the data collection and storage can also at all times be objected to here:

Uptrends


reifen.com uses Uptrends Real User Monitoring to measure the performance that the website visitor experiences. Uptrends does not use Cookies to collect data or to track the visitors. Instead, Uptrends uses a small script file on our site that sends the performance data of the visitors of our website to the servers of Uptrends. The data collected about each visitor include the IP addresses, device types, operating systems and browsers used. The performance data of all our website visitors are summarized on Uptrends’ servers and made available to us with information that enables us to improve the user experience on the basis of the above named information. Uptrends uses the IP addresses of our website users in order to gain information about the state or the country of the visitor, but nothing else. Further Uptrends does not save IP addresses in the long run and Uptrends does not track or give information about individual users to third parties. For the protection of the privacy of the website users, Uptrends uses a version of the script file that makes the IP address anonymous prior to the processing. The IP address is never saved and is never used differently from the provisions of the country of origin.

4. Usage of personal data


We ensure you that all personal data is treated confidentially by reifencom GmbH (Hanover) and reifencom GmbH (Bielefeld) and that we stick to the legal requirements when processing and using the data.

The data necessary for business purposes are stored and processed by us, and possibly transmitted to affiliated enterprises or third parties as part of the order process, in case this is absolutely essential for the ordering process. For orders as part of the “branch purchase”, we submit your personal details to that branch of ours to which the items should be delivered according to your order to allow the delivery of the items into the branch. The branch processes your personal data to hold the items ordered by you for personal inspection.

In the framework of “premium partner reservations”, we process your data on behalf of the respective premium partner. In that regard we submit your personal data to the respective premium partner in order to inform the respective premium partner about your reservation so that goods can possibly be delivered to the location of the premium partner or to enable the premium partner to make the reserved goods available on his site or to make the services available to be carried out. The processing of your personal data by the premium partner is always made in the framework of the valid data protection laws and specifically complies with the data protection regulations of the respective premium partner. For further information about the data protection practices of our premium partner, please refer to the respective premium partner directly. We further use the data collected in the framework of the “premium partner reservations” for the (commercial) communication with you on behalf of the premium partner, as well as in the framework of the valid data protection laws or with your separate explicit consent.

To carry out the above named orders, we directly (in case of the “branch purchase” possibly on behalf of the above reifencom GmbH (Bielefeld) or in case of “premium partner reservations” possibly on behalf of the respective premium partner) assign other companies and/or individuals to fulfil the tasks. Some examples are the delivery of parcels, sending letters or emails, assembly partners as well as processing of payments (credit card, direct debiting, Sofortüberweisung, financing, repayment pause and purchase on invoice). These services providers have access to personal information that is necessary to fulfil the task. However, they may not use these data for other purposes. They are further obliged to treat the information according to this Privacy Policy as well as according to the German Data Protection Act (Datenschutzgesetz).

At the end of the order process you further have the possibility to request a personal coupon for one of our partner shops as a thank-you. The personalization and dispatch of the coupon is made by Sovendus GmbH, Moltkestr. 11, 76133 Karlsruhe, Germany. For these purposes we will forward your first and last name as well as your email address to Sovendus GmbH, provided that you give your explicit consent to this before requesting the coupon. Your data will not be disclosed to third parties by us or by Sovendus.

To find out which payment options can be offered to you for the order, the following checks will be carried out during the registration process: to check the form of address, first name and surname, address, date of birth and credit rating, reifencom GmbH calls up the recording on your person regarding the address and credit rating stored in the databases at the credit agencies named below, including those based on mathematical-statistical processes (Scoring):
  • Adress and Credit rating (Scoring) is called up at: Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss

A Scoring is only carried out when one of the following payment methods are chosen:
  • Invoice

  • Direct Debiting

  • Repayment pause 90 days

Due to our internal credit guidelines we reserve the right to exclude these payment methods after the check was carried out. Should negative data come into being within the scope of the business relation which permit reliable conclusions on a customer’s insolvency or an unwillingness to pay, such data will be transferred to the credit agencies together with name and address considering the conditions made by the Federal German Data Protection Act (Bundesdatenschutzgesetz) (predominant individual or public interest).

The credit agencies provide further companies with data to access credit ratings in case they have a justified interest in getting to know this data. Further, data is collected and processed for marketing reasons in case the user as agreed to this. The data is used in accordance with data protection requirements.

Should any problems occur during the order process that hint at a termination of the order process for technical reasons, we send you a commercial email which gives you the possibility to go back to the shop and to conclude the purchase or to delete the data saved.

Please note:
You can object the receipt of these emails any time without the occurrence of any transmissions costs other than those according to the basic rates.

For this, an informal notification to:
reifencom GmbH
Datenschutz
Südfeldstr. 16
30453 Hannover
Germany

or via email to: datenschutz@reifen.com

is sufficient.

After 30 days such data are automatically and irrevocably deleted by us anyways.

5. Right to information and revocation of consent


At all times, you are entitled to be informed about the personal data stored by us concerning your person. You can also opt out of your subscription to the storing and processing of your personal data with effect on the future.

For this purpose it is sufficient to send an informal note to:

reifencom GmbH
Datenschutz
Südfeldstr. 16
30453 Hannover

or via email: datenschutz@reifen.com

In case of a “branch purchase” please send your equally informal note to the branch of ours to which you have ordered the items for inspection:

List of all branches

Upon receipt of the note we, as well as the branch possibly contacted, will immediately block your personal data and will no longer use or process these data for marketing reasons as well as immediately stop any further sending of advertising material.

6. Protections


In order to protect safety during the transmission, we use Secure Socket Layer Software (SSL). This software encodes the information transmitted by you. When confirming your order we do not unveil your credit card number. In the course of the order process, we naturally transfer the entire credit card number to the credit card company in charge.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of the personal information of our customers. These security measures include that we occasionally ask you to provide proof of your identity before we disclose personal information to you.
It is important for you to protect yourself against unauthorized access to your password and to your computer. In case you share the computer with others, you should make sure to log out after each session.

7. Usage of Facebook-Plug-ins


This website makes use of plug-ins of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
The plug-ins are marked with a Facebook logo or with the addition “Social Plug-in by Facebook” or “Facebook Social Plug-in”. You can find an overview of the Facebook plug-ins and their looks here: https://developers.facebook.com/docs/plugins

There will not be a data exchange with Facebook by sorely accessing our website into which the plug-in is integrated. Only if you click on such a plug-in on our website and thereby give your approval of the data transmission, a connection to the Facebook server will be established. The content of the respective plug-ins is submitted onto your browser and integrated into the page directly by Facebook. The Facebook server will then receive the information which of our websites you visited, even if you do not have a Facebook profile or are not logged in to Facebook. The information (including your IP address) will be submitted from your browser directly to a Facebook server in the USA and stored there.
If you are logged into Facebook at that time, Facebook matches this information to your personal Facebook profile. When using the plug-in function (e.g. hitting the “like” buttons, posting a comment) this information will also be matched to your Facebook account. This can be avoided by your logging out prior to the usage of the plug-ins. The information is further published on your Facebook profile and shown to your Facebook friends.

You can find more information on the collection and usage of data through Facebook, your rights and possibilities for protecting your privacy, on the data privacy protection instruction on Facebook. To get to the Privacy Policy of Facebook Ireland Limited, please click on the following link: Facebook Privacy Policy

If you do not want Facebook to allocate the data collected about our web presence to your Facebook profile, you need to log out at Facebook before visiting our website. You can also completely prevent the loading of Facebook plug-ins with Add-Ons on your browser, e.g. with “Facebook Blocker” http://webgraph.com/resources/facebookblocker) or with the script blocker “NoScript” (http://noscript.net).

8. Privacy Policy regarding the usage of Google +1


Our internet presence uses the Google +1 button of the social network Google Plus, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). This button can be recognized as the sign Google +1 on a white or coloured background.

Collection and dissemination of information:

Via the Google +1 button you can publish information worldwide. With the Google +1 button, you and other users receive personalized content from Google and our partners. Google stores the information that you have given content +1 as well as the information on the page that you viewed when clicking +1. Your +1 can be displayed as evidence together with your profile name and your photo on Google services, such as search results or in your Google profile, or elsewhere on websites and advertisements on the internet.

There will not be a data exchange with Google by sorely accessing our website into which the plug-in is integrated. Only if you click on such a plug-in on our website and thereby give your approval of the data transmission, a connection to the Google server will be established. The content of the respective plug-ins is integrated into the equivalent page on our website by Google. Through this integration Google will then receive the information that your browser called up our respective page on our website, even if you do not have a Google+ profile or are not logged in to Google+. The information (including your IP address) will be submitted from your browser directly to a Google server in the USA and stored there.
If you are logged into Google+, Google can match the visit of our website directly to your Google+ profile. When you interact with the plug-in and e.g. click the “+1” button, the equivalent information will also be submitted to a Google server and stored there. The information is further published on your Google+ profile and shown to your contacts there.

If you are logged into Google+, Google can match the visit of our website directly to your Google+ profile. When you interact with the plug-in and e.g. click the “+1” button, the equivalent information will also be submitted to a Google server and stored there. The information is further published on your Google+ profile and shown to your contacts there. The identity of your Google profile can be shown to users who know your email address or have other identifying information about you.

Usage of the information collected:

In addition to the uses of the information as named above, the information you provide is used in accordance with the applicable Google Privacy Policies. Google may release summary statistics on the +1 activities of the user or transmit them to users and partners, such as publishers, advertisers or linked sites. For the purpose and scope of the data collection and the processing and usage of the data by Google as well as your rights and configuration options to protect your privacy related to that, please refer to the data protection information by Google: https://developers.google.com/+/web/buttons-policy.
If you do not want Google to allocate the data collected about our web presence to your Google+ profile directly, you need to log out at Google+ before visiting our website.
You can also completely prevent the loading of Google plug-ins with Add-Ons on your browser, e.g. with the script blocker “NoScript” (http://noscript.net).

9. Usage of Twitter Plug-ins (e.g. “Twitter” button)


Our website includes the plug-in of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter“). The plug-in is marked with a Twitter logo of a blue “Twitter bird”. You can find an overview of the Twitter plug-ins and their looks here: https://twitter.com/about/resources/buttons

There will not be a data exchange with Twitter by sorely accessing our website into which the plug-in is integrated. Only if you click on such a plug-in on our website and thereby give your approval of the data transmission, a connection to the Twitter server will be established. The content of the respective plug-ins is then submitted onto your browser and integrated into the page directly by Twitter. Through this integration Twitter will then receive the information that your browser called up our respective page on our website, even if you do not have a Twitter account or are not logged in to Twitter. The information (including your IP address) will be submitted from your browser directly to a Twitter server in the USA and stored there.
If you are logged into Twitter, Twitter can match this information to your Twitter account. When you interact with the plug-in and e.g. click the “Twitter” button, the equivalent information will also be submitted to a Twitter server and stored there. The information is further published on your Twitter account and shown to your contacts there.
For the purpose and scope of the data collection and the processing and usage of the data by Twitter as well as your rights and configuration options to protect your privacy related to that, please refer to the following link with information to data protection information by Twitter: https://twitter.com/privacy
If you do not want Twitter to allocate the data collected about our web presence to your Twitter account, you need to log out at Twitter before visiting our website.
You can also completely prevent the loading of Twitter plug-ins with Add-Ons on your browser, e.g. with the script blocker “NoScript” (http://noscript.net).

10. WhatsApp Sharing Button


Our website that is optimized for mobile devices (mobile phones, smartphones and tablets) includes the WhatsApp sharing button. This is a link to an offer by WhatsApp Inc., 650 Castro Street, Suite 120-219, Mountain View, California, 94041, USA (“WhatsApp“).When accessing our website there will not be a data exchange with WhatsApp. Only when you click on the WhatsApp sharing button, you are forwarded to the offer by WhatsApp, for which its own privacy statement applies.


11. Email Newsletter


Should you have agreed to receive our email newsletters, we store your first name, your surname, your gender, your area code and your email address as well as the date of your consent, and process these data in order to send you the email newsletter.

You can opt out of your subscription to the newsletter as well as to your subscription to the storing and processing of your personal data for the transmission of the newspaper with effect on the future without incurring any costs other than the transmission costs in accordance with the basic rates.

For this purpose it is sufficient to send an informal note to:

reifencom GmbH
Datenschutz
Südfeldstr. 16
30453 Hannover

or via email: datenschutz@reifen.com

12. Further questions and comments


Should you have further questions about data protection at reifencom GmbH, feel free to contact us:

reifencom GmbH
Datenschutz
Südfeldstr. 16
30453 Hannover

or via email: datenschutz@reifen.com and we will do our best to dispel your concerns.

Our company is constantly changing. Our Privacy Policy changes likewise. We reserve the right to send you messages about our directives in force at certain periods of time. Nonetheless you should visit our website regularly and take note of changes.

Unless otherwise regulated, the usage of all information that we have about you and your customer accounts is governed by this Privacy Policy.

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